Soft Glam and Cloud Blush: Winter 2025 Makeup Trends You’ll Love
Minnesota winters aren’t always kind to our skin—but that doesn’t mean our makeup has to look dull or heavy. This season’s most buzzed‑about trends prove that you can keep things light, glowy and modern. As a professional makeup artist in Minnetonka, I’m seeing more clients asking for soft glam makeup and cloud blush—two looks that are both wearable and camera‑ready. Here’s how to make them work for you and why Haven Beauty Collective is your go‑to makeup studio in Minnetonka.
What Is Cloud Blush?
The “cloud blush” trend is a softer take on last summer’s sun‑drenched cheeks. Instead of a bronzy stripe, think of the gentle flush you get after a brisk winter walk. On runways like Max Mara and Gucci, models wore blush diffused up toward the temples and lightly across the nose, mimicking a natural rosy warmth . To recreate it at home, choose a creamy formula that blends seamlessly into the skin for a real‑skin finish . We love cream blushes for this—apply with your fingers and layer until you achieve a soft, diffused flush. Pair it with a hydrating primer and light coverage foundation to keep your skin fresh and radiant.
The Rise of Soft Glam
Another look dominating Pinterest and TikTok is soft glam makeup—polished yet understated. On the fall 2025 runways, designers like Emilia Wickstead and Stella McCartney showcased clean glam looks that focused on enhancing your natural features . Skin was prepped with lightweight BB creams and mineral foundations for a velvety, “soft blur” effect . Mascara and clear lip gloss added just enough definition without overpowering the face. It’s the perfect style for weddings, photoshoots or everyday beauty when you want to look put‑together but not overdone.
Why Choose Haven Beauty Collective?
At Haven Beauty Collective, we specialize in makeup services for weddings, events and photo sessions in Minnetonka and the greater Minneapolis area. We tailor every application to your features and colour palette. Whether you’re looking for bridal soft glam or want to experiment with the cloud‑blush trend, we use only premium products and techniques that enhance your natural beauty.
Book Your Winter Makeup Session
Ready to try 2026’s makeup trends? Book an appointment at our Minnetonka studio to enjoy a personalized soft‑glam or cloud‑blush look. We’ll help you choose the right blush shade, foundation, and eye definition to create a polished, modern appearance that lasts all day—even in Minnesota’s cold weather.