Winter Glow: Skincare & Makeup Trends to Keep You Radiant in 2025
As the Minnesota winter settles in, you might notice that your skin feels drier and your makeup isn’t sitting quite right. Low temperatures and indoor heating draw moisture out of the skin, so your beauty routine needs a seasonal refresh. At Haven Beauty Collective, we help our clients navigate winter’s challenges while keeping their makeup fresh and on‑trend. Here are our favorite tips and trends for 2025.
Nourish and protect your skin
Hydrate generously. Cold air strips moisture from the skin, making hydration non‑negotiable. Rich moisturizers containing hyaluronic acid, ceramides and shea butter help lock in moisture . Don’t forget your body: a creamy body lotion prevents dryness and flakiness.
Don’t skip sunscreen. Even when it’s cloudy, UV rays can cause damage. A broad‑spectrum SPF is essential, especially when snow reflects sunlight .
Use gentle cleansers and exfoliate with care. Swap harsh foaming cleansers for a cream or oil‑based formula that cleans without stripping.
Exfoliate once or twice a week with a gentle exfoliant to slough away dead skin cells .
Feed your skin from within. Drink plenty of water and incorporate omega‑3‑rich foods like salmon, walnuts and flaxseed . A healthy diet strengthens the skin’s barrier and supports a natural glow.
Makeup trends you’ll love
Makeup this winter strikes a balance between playfulness and polish. Celebrity makeup artists say the top complexion trend is soft‑blur skin—a velvety finish that sits between glassy shine and full matte. According to Kasey Spickard and other pros, this look mimics an inner glow with a slight sheen and poreless, airbrushed finish . It’s the perfect base for both minimal and glam looks.
While last year’s “clean‑girl” aesthetic focused on barely there makeup, this season color is making a comeback. Think bolder eyeshadows and matte lips in jewel tones like burgundy or emerald . Statement lips—deep reds and berries—and metallic shadows remain popular . For a youthful flush, choose blurred blush in creams or liquids that blend seamlessly into your skin .
Lashes and brows also get attention. Makeup artists are seeing a shift toward longer, feathery lashes that look dramatic yet natural . Pair them with softly defined brows for an effortless look. If you want a low‑maintenance way to add lift and length, ask us about lash tinting or extensions .
Ready to glow?
Winter doesn’t have to dull your radiance. Updating your skincare and makeup routine with richer products and on‑trend techniques will keep you glowing all season. Haven Beauty Collective offers facials, lash and brow services, and makeup applications tailored to your needs. Book your appointment now to experience winter beauty at its best.